As a manufacturer in the musical instrument business, you’re always looking for ways to support your dealer network. This includes the physical stores that in recent years have been under pressure due to increased competition from online sales. There’s no question that customers have moved toward e-commerce, but that’s no reason to think that local business cannot thrive. To the contrary, it’s in your best interest to participate with bricks & mortar stores, providing added value and supporting their efforts to promote your gear to customers.
Promote your gear through dealer events
You can accomplish this by participating in events that your dealers are hosting. This can be done in several ways, one being to provide a clinician or name artist for an evening workshop or master class. If an end-user has the chance to get “up close and personal” with a bona fide gear expert, chances are they will come out and be grateful for the opportunity. This is all part of partnering with your dealers, big and small, and demonstrating that your focus is on building good business. What better way than to deploy a product specialist or well-known musician to a store, creating excitement and an environment that is conducive to sales?